How Neuroscience, Linguistics, and Social Psychology Change the Political Profession
Christoph Hofinger and Gerlinde Manz-Christ
During the past decades, our understanding of human interactions and decision-making has shifted dramatically. While the Enlightenment tradition postulated the rule of ratio, we now know that our thinking and behavior are predominantly driven by emotional and unconscious processes.
This insight has changed the foundations for everyone working in the field of strategic communication.It entails dramatic consequences for the future of marketing and campaigning.
At the 15th EAPC Conference in Vienna, a selected line-up of speakers investigated the central role of emotions in politics and campaigning. This significant and innovative book contains the Conference papers. It brings together perspectives from researchers and practitioners on a topic of utmost relevance for all those working in this area.
This product was added to our catalog on Thursday 21 April, 2011.